A majority (62%) of B2B marketing leaders report that improving marketing returns on investment is a critical priority for 2018.
Email marketing automation offers businesses an efficient method to improve engagements. But traditional programs like the welcome series are becoming a routine facet of every digital marketing team’s strategy, and brands need to strive for customers’ attention with relevant, contextual communication that surprises and delights the customer.
Check out dotmailer’s new guide for tips to ramp up your email marketing, including:
- Benchmark data highlights on email marketing automation adoption
- 4 program ideas to ramp up your email marketing
- Examples of businesses empowering contacts to interact across multiple channels