This short collection of perspectives from today’s most forward-thinking marketers focuses on how to adapt to the changing needs of customers, and reach them in real-time on a one-to-one level. Discover how:
- David Edelman of McKinsey & Co. achieves individualization by putting each customer’s expectations into perspective
- Edward Nevraumont, CMO, A Place for Mom, reaches his niche audience with relevancy using opt-in customer data