B2B customers are changing the world of eCommerce. Some call it the “Amazon Effect,” but today’s B2B buyers are used to stunning digital experiences before, during, and long after the moment of sale. They expect seamless, omnichannel experiences, accurate and detailed product inventory information, one click purchasing, and 24/7 selfservice access.
How do you bring this to life for your organization? Key areas of focus include building and executing an omnichannel strategy, modifying sales models, and integrating content and commerce.