Many e-commerce sites consider their job done when consumers finish their purchase. But shutting down interaction at the confirmation stage is cutting off the golden opportunity to connect with consumers who are ready and willing to keep buying.
In this whitepaper, we aggregate insights from leading e-commerce executives to uncover why the confirmation page is the most undervalued opportunity in e-commerce today and how sites can maximize their potential to unlock monetization possibilities, increase the scope for cross-selling, work with strategic partners and, ultimately, enhance the bottom line.
Read this report to:
- Understand the importance of capitalizing on the happy mindset consumers enter into once transactions are completed
- Discover how to utilize the confirmation page to optimize the next best action for each customer — from internal marketing objectives to offers from strategic partners
- Learn ways to enhance the customer experience at the same time as creating a new revenue channel
- See how to overcome barriers – such as limited resources – to unleash the power of the confirmation page (and do so quickly)