Intent-based marketing isn’t just about online ad targeting. Are you considering the intent of your visitors when you present them with content and experiences on your own site? Consumers expect brands to accurately address their individual needs, and B2B buyers similarly have little patience for irrelevance! You can use intent-based marketing principles to analyze different types of data on your website visitors – in real time – to truly understand the intent behind their actions and deliver personalized experiences.
In this eBook you’ll learn…
- How intent-based marketing applies to website or in-app personalization
- What analytics and tracking capabilities you need to support it
- Why deep behavioral data is critical to understanding true intent
Download this eBook TODAY and gain the insights necessary to support an effective intent-driven personalization strategy for your organization!