On paper, marketing sounds simple; share your business message to a target audience and sell more product or services, more often and at higher prices. In reality, it's one of the more complex challenges that small business owners can face. And, many find they simply don't have the time or desire to rise to it.
In this guide, we break down the basics for you, so you can get started:
- Understanding basic marketing principles
- Increasing your growth and profitability
- Recognizing and removing obstacles
- Engaging with mobile-savvy customers