The era of Marketing Intelligence is upon us. The nexus of data, recommended segments, abundant segmentation options, and integration with CRMs allows marketers to be truly thoughtful about the ways they communicate with customers. The question ultimately is not, how will all these disparate solutions fit together with large quantities of data, but rather, how can I take advantage of an end-to-end solution to best engage with my best segments and my best prospects. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.