Marketing departments are constantly pushing the envelope, trying to find the next best practice, strategy or process that help them distinguish their product or service from an increasingly crowded pack. And an increasingly popular tool in marketing’s arsenal? Webinars, which according to Demand Gen Report’s 2014 B2B Content Preference Survey are now the third most popular content type for researching purchasing decisions. Savvy marketing teams are turning to webinars as a way to promote their brand’s thought leadership and drive more qualified leads into their company’s sales pipelines.
