The marketing landscape has changed a lot in the past 20 years. More than half of your team's responsibilities probably didn't exist before, and measurement of your success was subjective at best. As spending has increased, the pressure is on to immerse ourselves in marketing in a digital world.
This budget goes toward new technology, digital ad spend, and (most importantly) growing your team. As your marketing team grows beyond your office walls, are you scaling to meet its needs? The success of a growing team goes far beyond office size. You need to be prepared to help your employees work together effectively, regardless of their location.