Marketing reporting today is as complex as it gets. What should we be tracking, measuring and reporting on? We’re not sure what marketing metrics really matter, let alone how to show ROI. Integrated marketing is hard when you’re flying blind.
Problem solved with the Integrated Marketing Analytics Guidebook from Beckon. Download it now and learn:
- All the metrics that matter—effectiveness metrics, efficiency metrics, paid, owned and earned media metrics, and more.
- How to build a marketing analytics framework.
- How to show marketing ROI.