Today's digitally connected customers expect a personalized experience every time they interact with a brand. However, providing contextually relevant experience across the entire customer journey continues to be the number one challenge for most organizations. Companies that can identify customers needs as they arise and respond to them in real time will benefit from improved customer satisfaction, reduced churn and increased revenue. Read the report to learn why one financial services reference described Teradata as the “real-time brain and customer memory” that powers real time interaction management across digital channels, contact centers, and bank branches.
