Presented by Zeta Global, A Leader in The Forrester Wave
Why Read This Report
In Forrester’s 23-criterion evaluation of email marketing service providers, they identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.
Key Takeaways
Zeta Global, Epsilon, Oracle, And Cheetah Digital Lead The Pack
Forrester’s research uncovered a market in which Zeta Global, Epsilon, Oracle, and Cheetah Digital are Leaders; Salesforce, dotdigital, Cordial, Acoustic, Adobe, and Iterable are Strong Performers; and Braze, Bluecore, and Exponea are Contenders.
Data Integration, AI, And Professional Services Differentiate
Today’s marketers care about how immediately they can segment off of myriad data types; if AI helps optimize process, not just creative; and if the vendor provides a level of professional services that suits their needs.
About Zeta
Zeta’s platform and data empower many of the world’s largest consumer brands to acquire, grow and retain their customers at a lower cost than they can without us.