Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it’s getting harder. To win at it, you’ll need to make three changes to your content strategy:
– Create quality content that people want
– Employ algorithmic, machine learning technology to get content found in organic search
– Go beyond ad metrics to evaluate performance on the previous two strategies
This Cookbook explains why succeeding with organic search is so important. It also guides you on how you can put your business in the driver’s seat for its next round of evolution – and your next level of growth.