Unfortunately, we've all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren't as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
Read this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them:
Mistake 1: Unclear subject lines
Mistake 2: Poor email list hygiene
Mistake 3: Failure to measure email inboxing
Mistake 4: No engagement segmentation
Mistake 5: No re-engagement strategy
Mistake 6: Using image-based CTA buttons
Mistake 7: No mobile optimization
Mistake 8: Bad testing decisions