The efficiency-focused model of customer service, in which success is defined as satisfaction at the least possible cost, no longer works. Business leaders know that customercentric values are key to their results, but US customer satisfaction levels are at a nine-year low.
To keep up with growing demands, customer service organizations must prioritize customer experience. A focus on the complete, 360-degree, end-to-end experience that customers have with a brand is quickly becoming one of the most important drivers of overall revenue.
ThinkJar researched some of the organizations taking a different approach toward customer service and outlined four critical steps to delivering better, more focused, outcome-based customer service that will drive loyalty, revenue, and efficiency.
Get the whitepaper Strategic Considerations When Building Customer Service for the Next Decade and begin setting an intelligent customer service strategy now.