As the global pandemic continues to affect the retail industry, retailers and store operators must stay ahead of the curve to stay afloat. During the onset of the health care crisis, shoppers were frantically panic buying items, resulting in supply chain difficulties and a significant number of out-of-stock items at stores. This caused a bullwhip effect — an increasing supply chain error that creates false supply and demand fluctuations — disrupting not only retailers but also distributors, manufacturers, and suppliers. Collectively we are looking for a signal in the noise to see the patterns for what they truly are. Learn how to reverse the bullwhip effect throughout your retail supply chain.