Today, earning customer loyalty demands more than a singular program based on tiers, currency, or points — it requires an overarching strategic initiative that drives engagement across all touch points.
Brands with successful loyalty programs embed loyalty across the entire organization, from the frontline staff who bring the programs forward to the merchandising team that selects which products to include in a promotion. Free shipping, sneak-peek product previews, surprise-and-delight offers, exclusive access to VIP events and personalized experiences all serve as levers to boost customer loyalty.
It’s time for retail leaders to evolve their approach to loyalty, to better connect with customers and to realize the cost savings that come from maintaining a legion of loyal buyers. Read on to discover:
- How retail loyalty programs are changing;
- How to build an impactful, cost-effective data strategy; and
- How to bring new experiences to market quickly for faster ROI.