The world of content management and content marketing has been turned upside down.
It was not long ago that organizations were focused on interruption tactics: placing their product or service in front of prospects with the hope of generating leads. Now, to build relationships and earn trust, companies must produce relevant thought leadership content and promote it in a way that is easy to find, easy to consume, and easy to share. And while we now know “why” content strategy is important, we’re still asking “how?”.