How to Lead Your Boss to AI Marketing

There is no downside to adopting AI, unless you have to hire third parties who aren’t fully integrated with the rest of your platform. Then you’ve got a “bought, not built” solution that can’t give you all the functionality that AI has to offer. But that’s not the worst conclusion you could come to. That category would be reserved for doing nothing at all and resisting AI despite all the evidence we’ve seen from the companies who have piloted, implemented and expanded their AI solutions.


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