In Urban Airship's latest best practices guide, we've detailed systematic processes and new innovations that retailers used in 2014 to drive greater app engagement, as well as how brands are rethinking approaches to maximize mobile's opportunity. This report uses data over two years from 150 leading retail apps, and encompasses campaigns and communications comprising more than a billion mobile app messages.
Download this report to learn
• Why mobile apps accounted for 86% of the time spent using mobile devices.
• How to use mobile app messaging to reach customers.
• How and when consumers responded to mobile app messaging.
