Fostering the closer relationships and superior experience that lead to customer loyalty isn't good just for a brand's reputation; it's good for its bottom line. And yet organizations on the whole are slow to wake up to the bottom-line benefits of attracting customers for life, and even slower to allocate the resources necessary to do so.
To shed light on this issue, Forbes Insights, in association with Sitecore, recently conducted a survey of 312 senior executives based in North America. See how to win in customers for life.