When it comes to sales compensation planning, you can never start prepping too early, right? Let's take a top down approach to figuring out how we should be creating these plans, and start by designing sales compensation plans for our Sales Manager.
Like any good leader, the Sales Manager is responsible for their team's performance, and as such they should be rewarded for that performance. The Sales Manager is typically measured on similar measures as the team they manage, with potential additional components that are relevant for a managerial role. This alignment ensures that the Sales Manager is steering their ship appropriately and that all the reps they manage row in the right direction.