Your database is one of your best assets. Keeping it up to date is worth the time.
Data management isn’t the most exciting part of the marketing process. But it is critical to sustaining customer experience and retention. Without a database cleanse, identifying valuable customers and predicting customer behavior becomes messy.
With the help of one of Forrester Research’s thought leadership reports, our best practices eBook covers:
- Buying considerations
- Match rates
- Database auditing
- Persona & industry insights