New pressures are blurring the lines and transforming B2B and B2C customer requirements and expectations. This Aberdeen Group paper, sponsored by IBM, explores the growing challenges that companies face in the convergence of B2B and B2C requirements and provides best practices for overcoming these barriers.
Read this white paper to learn how to:
- How best-in-class companies leverage internal capabilities as well as the strength of their suppliers and partners
- A step-by-step approach to streamline and reengineer your B2B and B2C fulfillment processes
- Ways to ensure operational readiness and enhanced business performance by integrating an end-to-end solution