A…B…C… When we think of the abc's, perhaps even more so than the popular sales mantra “always be closing,” we think of getting back to the basics. The alphabet is a foundational lesson we learn early on and internalize to the point where we hardly even notice it as we move through our days, no matter how ubiquitous it is on our lives.
In naming our latest ebook, we wanted to convey this deeper message beyond “always be closing.” From the chalkboard illustration on the title page to our subtitle “the ABC's of Sales in the Modern Era,” this ebook is all about finding our way back to the heart of sales with technology that is helpful without getting in the way.