Today, Aberdeen Research indicates that 51% of companies use at least eight channels to interact with customers.* However, using more channels is no longer enough for companies to differentiate themselves. In fact, savvy firms outpace others by optimizing how they use numerous channels to manage customer conversations and as a result drive significant improvement in customer experience and operational efficiency metrics.
Read the report from Aberdeen’s leading Contact Center and Customer Experience analyst, Omer Minkara, and learn more about:
- The kind of returns to expect if you get omni-channel service right
- The capabilities critical to delivering a service strategy that is effortless and context –based across channels for customers
- How to empower your employees to deliver seamless interactions
* Source: Omni Channel Customer Care: How to Deliver Context Driven Experiences