But if you can't explain how you got the answer, or what it means, it's no good. Most self-service BI solutions can only display what has already happened, through reports or dashboards. And most have a predefined path of analysis that gives users very little creative freedom to explore new lines of thought. To maintain competitive advantage, your BI solution should allow business users to quickly and easily investigate and interrogate the data to find out why something happened – to uncover the root cause behind the “what.”
