Across industries, markets, and business sizes, conversions are always top of mind. They’re what helps drive revenue – by reaching new markets, increasing existing market penetration, and encouraging repeat purchases and higher spend. But what do you think of when you think of conversions?
Your mind likely thinks of the frontend: your website layout, your mobile experience, your product pages and shopping cart.
But many large enterprises forget about the other half of the equation: the backend.
False declines and slow approval speeds can have a major – and invisible – effect on your customer experience. If a transaction is declined, a merchant may risk cart abandonment and potentially the consumer’s image of the brand.
In this report, conducted with trusted payments industry experts Mercator Advisory Group, you’ll learn:
- How to optimize your checkout experience to help significantly increase the likelihood of a conversion.
- How a 2% increase in approvals could translate into more than a million dollars of previously unrealized revenue.