COVID-era chaos has removed stability and margin for error from the B2B picture – but with the potential for company failure comes opportunity to stand apart. 3Q Digital surveyed 500 top CMOs in the B2B industry to gauge their challenges, obstacles, and investment priorities in late 2020 and beyond. The data showed many common hurdles, among them unpredictable budgets and forecasting and a sales-cycle slowdown. It also revealed the competitive landscape to be full of opportunities waiting for smart CMOs to address.
