Networks have an opportunity to stand out from Google, Facebook, and Amazon by offering a better payments experience. While the Big Three can profess “ease of onboarding” and the promise of unlimited ad dollars, high- performing publishers are savvy enough to know they need more.
At a minimum, networks need to be prepared to deliver a richer payments experience that goes beyond ACH, wire transfers, or PayPal. With the Big Three, publishers have an established baseline of expectations when it comes to how they’re paid. Smaller networks may not have that same ability.
Networks can use payments to their advantage by offering more choices in currency, method, threshold, and transaction fees. They can also employ early-payment offers to reduce the impact of extended payment periods.