Although we’re already deeply embedded in the age of the customer, the pace of technologic advancement and customer empowerment continues to disrupt today’s business models. Throughout it all, there has been one constant: The key to competitive survival is dataand insights-driven customer obsession. As the strategic steward of business outcomes, the CFO has a considerable stake in his or her organization’s customer obsession efforts. Given the strong link between customer strategy and business results, it’s critical for CFOs to take an active role in leading their organizations from customer focused to customer obsessed. In February 2017, Dun & Bradstreet commissioned Forrester Consulting to evaluate how enterprises are leveraging data and analytics to drive decisions and strategy in pursuit of customer obsession and the role the CFO plays in achieving that goal.
