This handbook exposes the secrets to leveraging the power of community. It focuses on the benefits and value of high performing communities to brands at every stage of a digital customer’s life cycle, including: ACQUIRE: How to attract new customers by turning your customer base into an extension of your marketing department SERVE: A step-by-step guide to learn how to stop playing defense and provide exceptional customer service with an offensive strategy GROW: How to build trust and boost loyalty with your client base to impact your topline If your brand wants to create unique and differentiating customer experiences and reap the rewards of more engaged customers, you'll want to read this eBook carefully.