The retail supply chain has traditionally been focused on getting the right product to the right place at the right time, at the lowest cost. It still is. But this product-centric approach has evolved to one that is much more sensitive to the needs of customers – so much so that we now think of the supply chain as being customer-driven as well.
Download this white paper to learn how a customer-centric supply chain requires not only new processes and technologies, but also a cultural shift in how retailers run their organizations and collaborate with their trading partners.