Over the past few decades, the retail landscape has evolved so drastically that traditional retailing would be barely recognizable today. To accommodate these and future shifts while creating a personalized, data-driven methodology for meeting customers’ needs, Overstock needed to move to a data-driven marketing approach. Read this white paper to learn how they optimized the customer experience across multiple channels and devices, used data to create a 360-degree view of each customer, and transitioned their marketing efforts from reactive to proactive.