Millennials are a major target for marketers, and as they age out of their teens and early twenties, many are building careers, homes and families -and making brands a part of that. Reaching them via digital, including mobile and social media, is critical. To help marketers looking to target millennials, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.
Key elements include:
- Millennials' behaviors and attitudes toward mobile devices
- Primary social channels used by millennials to share content
- Expected spending and purchase habits broken out by generation
- Key interviews with MtoM Consulting and Accenture on targeting millennials