The usual ways that businesses compete will soon pale in comparison to the importance of one thing: Customer experience. Businesses in every industry must create a great experience to keep customers coming back. As marketers are taking on more of a customer service role every day, they are at the center of changing priorities that put the customer at the center of everything. Marketers must lead the changes that will affect the entire organization. The first place to start? Contact data quality, which impacts the whole customer journey from start to finish. Read this white paper to learn how customer data is the first place marketers should improve for better customer communication, service, and an overall great experience.
