Content Marketing continues to be a growing investment for marketers across all industries. According to the Content Marketing Institute, 73% of marketers plan to increase their investment in content marketing initiatives in 2014. Related, the use of video in content marketing has risen over 70% in the past few years with no signs of slowing down. Marketing leaders are taking their video initiatives beyond individual campaigns and integrating it across their content marketing strategy touching customers at every stage.
There are five things that every content marketing leader is doing well and this report takes a look at what they are. Whether you're just getting started with your content marketing strategy or looking to refine your approach — this report is designed to provide value.
Download now to learn how the 5 Cs — Convergence, Channels, Community, Conversion and Competitive Advantage — can take your content marketing strategy to the next level.