At its core, lifecycle marketing is sending the right message to the right customer at the right time, based on their evolving relationship with your brand. In this Success Guide, we’ll be taking an email-centric look at lifecycle marketing that emphasizes using customer data to understand where an individual is in the customer lifecycle and serving them with useful information that’s relevant to their current context. The end goal is, as always, to build deeper, more substantial relationships between your brand and the customer in order to encourage more conversions, whether that's in terms of purchases, subscriptions, sign-ups, attendance or more.
