It’s time to break some myths.
Yes, social marketing captivates and engages your audience, but at the end of the day a social marketing campaign has to move the financial needle, right? Or does it?
Senior executives demand social media ROI. Marketers say look beyond financial metrics — it’s more than just financials. This white paper helps to uncover the strange no-man’s land of social marketing ROI and the tug-of-war between the financial “suits” and the marketing “creatives.”
Download the white paper featuring real customer ROI and learn:
- Can financial metrics be attributed to ROI?
- Are business value and ROI the same thing?
- Should social marketing be quantified with overall marketing ROI?
- Get the report and start busting some myths today.