You wouldn't go for a run without the details of a weather alert, so why are you scoring leads without video?
Vidyard & Marketo team up to teach you how to use video and marketing automation to better engage, qualify and convert buyers.
In this ebook, you'll learn:
- Why video is an important component of your marketing programs
- How to use video strategically for lead generation
- Why video and your marketing automation platform are a powerful combination
- How to lead score with video
- What video marketing metrics you must track to align with video goals and measure success