As far as digital marketing goes, in today’s Google-orientated, SEO focused world, we know how valuable it is to find what we’re looking for, yet site search is often overlooked in favor of what many think are more eye-catching streams of investment.
Site search can reveal crucial insights into your customers’ behavior. This data, when used effectively, can be pivotal for your digital strategy. It can help inform your PPC ads, guide your organic SEO keyword strategy and most of all, provide a great return on digital marketing investment. At Kagool, as a Platinum Sitecore Partner, we integrate Coveo powered site-search along with Sitecore’s latest technologies. We use the data and insights it produces to form part of our digital marketing strategies and enable digital transformation for our clients.