There’s a reason marketers are still talking (and asking) about email. The first permission-based digital marketing channel, email remains the highest driver of ROI. It’s one of the earliest touchpoints to introduce your brand to customers.
But effective email doesn’t just happen. It takes data-driven decisions as well as a thoughtful touch: a perfect blend of data and emotion.
To master this balance, this e-book provides 50 tips to create emails that both resonate with customers & proves its own value.