How to do more with less
We are all challenged with doing more with less these days, marketers are no exception. Placing ad buys is just one thing on our seemingly endless list of tasks. Many marketers place their buys quarterly at most, but according to the IAB, the recent COVID-19 pandemic showed marketers they need to be more agile with their advertising decisions. Here are four things that marketers should do to remain competitive in an ever-changing marketplace.