No retailer wants a mysterious number of its customers to be furious at any point in the customer journey. But it does happen, and more often than retailers realize. Without accurate email addresses, phone numbers, and postal addresses, customer communication runs into roadblocks, and the customer experience suffers. When you collect or store customer data, it doesn't become accurate, clean, and standardized all on its own. Read more about the consequences of invalid customer contact data in this ebook, 3 Reasons Retailers Need Valid Contact Data.
